Coca-Cola Rebrand
Led Coca-Cola's global rebranding initiative, modernizing their visual identity while maintaining brand heritage, resulting in increased market share and stronger emotional connection with consumers.
Client
Coca-Cola Company
Duration
12 months
Team Size
25 marketers
The Challenge
Modernize brand identity while preserving 130+ years of heritage and emotional connection
Our Solution
Balanced contemporary design with classic elements, emphasizing digital transformation while honoring brand legacy
Strategies Used
Brand Identity Design
Global Campaign Strategy
Digital Transformation
Heritage Preservation
Results Achieved
23% increase in market share
156% growth in digital engagement
91% positive brand perception